Evaluation Question 4

Who would be the audience for your media product?

The audience I have chosen is the Lower Class Reggae Fans; the reason I chose this group is because form my research it’s where the majority of Reggae fans are within, this is the Reader profile I created….

It shows that the age of my audience is about 20-30, I got this information unreliably by searching for Reggae fans online and look at their age, if I was to do this again I would conduct some professional market research which would be a lot more reliable than the way I found out this information. I found out that most of the Reggae fan base is male, the statistics I found to back this up are that 90% of them are Male, 10% are female, I found these stats online which arguably isn’t reliable but if I was to do it again I would try and gain my own statistics through research. I also found out why they enjoy reading Reggae Magazines the most; they like to hear about the next big song that’s coming out of Jamaica as well as the next big artist, this is why in my magazine I introduced a couple of new artists such as ‘Dexter Rashard’. I found this out by doing online research which again isn’t very reliable but if I was to do it again I would definitely try a new technique such as online questionnaires using Survey Monkey.

I also found out through online research that most Reggae fans are unemployed, obviously this means they can’t afford to be paying £5 for a magazine so I built my magazine around the fact my magazine had to be relatively cheap, this links back to the fact my audience is lower class because unemployed are within that category. If I was to make my magazine again then I would definitely change the advertisements and competitions so they were attractive to the Lower Class, I could have added things such as ‘buy one get one free concerts’ so ultimately it would be more attractive to my audience. I also don’t feel as if my research was good enough, I think the way I researched this is unreliable and it could be false, if I was to do my research again then I would again make a survey using Survey Monkey which is a skill I have learnt to use throughout the process, with this tool I can create a useful survey which I could distribute to the public to gain information on employment status and other information which would help me target my audience more efficiently.

One thing that I have done throughout the process is try to find out what ‘reggae’ means to the Reggae fans, from what I’ve found out they want to be proud of Artists that come out of the country, people like Bob Marley are Legends in Jamaica. They also want to be different to countries like England who have lots of different music genres compared to Jamaica who have just the one Major genre which is Reggae. I represented this in my magazine by focusing on Reggae, no other genres are featured in my magazine, it’s just pure Reggae.