LIIAR Re-submission

Language 
The main headline is larger in comparison to the rest of the front cover, it is also a different font and colour which means the audience are more likely to notice it before any of the other features. When on a shop shelf it's important that the product stands out and the use of red and yellow, in my opinion it achieves this.

Most magazines will have a 'plug'. This can be a short sentence or a picture which is designed to attract the audience to the magazine. In this magazine the plug is the banner which is placed in the top right saying 'first issue'.

From all of the Reggae magazines which ive looked at, the main thing which ive noticed is how simple they are; this magazine only has 4 features to the front cover. 

Institution 
The institution of this magazine is 'Black Music' who produce a number of Reggae magazines.


They keep a consistent font style throughout their magazines which means that the audience will instantly recognize their brand. The institution produce mainly reggae magazines but have also produced classical music magazines.

Ideology 

One message from the magazine is potentially trying to encourage the audience to get into reggae. The person who is featured looks fairly happy and relaxed and it could be trying to say that this is what it feels like to be a reggae artist. 

The magazine itself isnt mainstream in the sense that it's a faily niche genre and probably one of the smallest cultures in England. It will only really interest people who are into reggae, not even music lovers in general are likely to read it. 

Another message that I think this front cover portrays is that reggae isnt the same as every other genre, this is done through the use of media language. It doesnt follow the standard conventions of a music magazine and as a consequence of this there is a clear difference in appearance. The front cover itself highlights how niche the genre really is.

The price of the magazine is 25p which would suggest that it's aimed at the lower class. Demographics show that the majority of the reggae audience is lower class and that there isnt really an upper class audience. The price also highlights how small the genre really is, if you compare it to a huge magazine institution, such as NME, then it shows that in order to sell their magazine they have to sell it at a cheap price.

Audience

The main audience of this magazine is reggae fans, this is achieved by using a bright colour scheme such as red and yellow. The audience expects a reggae magazine to feature vibrant colours so they can instantly recognize what genre it is.

The age range for this would probably be 25 on-wards in my opinion. From research I have conducted, ive discovered that the younger generation is not really a fan of this genre, the numbers of 16-20 year olds who enjoy reggae is going down every year meaning that they have to focus on the 'older generation', this is why they have used a middle aged man in the main picture.

Representation

The featured person on the front cover is represented in a way which portrays him as relaxed and happy, this could have been done by the institution because they are trying to potentially show how easy life is as a reggae artist. This is shown by him having a smile on his face and generally looking relaxed. Their reasoning behind doing this could be because they want to expand the audience of their magazine by creating an interest into the reggae culture.