Tuesday, 15 September 2015

Semiotics/LIIAR analysis

The image shows a woman in a pink dress holding a perfume
bottle. The perfume bottle is about the quarter of her size which
isn't the normal size for a perfume bottle. The institution have used this to 
make the viewer see the perfume as gentle and cute which will
attract their audience which is young age.

There is an alarm clock in the background which reads 9am 
which is quite early in the morning and the fact she is dressed in
Some sort of nighty shows she has just woken up. The institution want
it to be seen as when you wear the perfume whatever time of the day
it is you will still look great which will appeal to the younger
audience because they all want to look prettier than their
friends.

I think the institution have put the perfume bottle over her breasts
so the advert wont be seen as seductive or revealing because of the
institutions audience. Parents wouldn't buy it for their kids if
the woman was revealing her cleavage because that's not something
they'd want their daughters to do.

L- Language
I- Ideologies
I- Institution
A-. Audience
R- Representation

Connotation: Connotation means

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